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Analida Cuevas McNamara is an experienced marketing professional with a focus on wholesale and retail marketing. Currently serving as the Wholesale Marketing Manager at HEYDUDE since May 2024, Analida has held various senior roles at Sperry from October 2017 to April 2024, including Senior Marketing Manager in Retail & Trade Marketing. Previous experience includes positions at CVS Health as Marketing Manager for Loyalty & Personalization and Marketing Project Manager, as well as a role at Staples as Sr. Analyst in Merchandising Portfolio Strategy. Analida's career began at Christian Louboutin as a Retail Analyst Graduate Intern, followed by a position as a Marketing Specialist at Nike, where coordination of consumer engagement events was a key responsibility. Analida holds a Master’s degree in Integrated Marketing Communications from New York University and a Bachelor of Science in Business Management, Marketing from Bentley University.