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Roberta Elizondo currently serves in dual roles as Lifecycle Management and Strategic Communication for Hey Pago and Hey Biz at Hey Banco since June 2022. Prior experience includes significant positions at Actinver, where responsibilities ranged from leading customer experience initiatives to serving as Product Owner and Coordinator, enhancing client engagement and satisfaction. Roberta's earlier roles involved financial analysis at Tecnológico de Monterrey and Schneider Electric, focusing on financial reporting and KPI tracking. Academic credentials include a Bachelor's degree in Accounting and Finance from Tecnológico de Monterrey and an ongoing MBA at EGADE Business School.