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Marcello Lanaro serves as the Country Manager for Heura Foods, a position held since February 2020, with a focus on developing the Italian market and enhancing brand growth and customer relationships. Previously, as an International Business Developer, Marcello drove the company's expansion in Central and Eastern Europe, crafting business models for various markets. Prior experience includes contributions to a 20% annual revenue growth at Harmony and roles in sales and project management at LanguageCourse.Net and Fuori Porta NYC. Marcello holds a Master of Science in Innovation and Entrepreneurship from Esade and a Bachelor's degree in Economics and Management for Art, Culture, and Communication from Università Bocconi.