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Lisa Samuels has extensive experience in the financial services industry, with a focus on marketing and strategy. Lisa worked as the Chief Experience Officer at HESTA from 2015 to the present, where they led the Marketing and Communications Unit and was responsible for the strategic direction of the Fund's marketing and communication activities. Prior to that, they held the role of Manager, Marketing and Strategy at NGS Super from 2005 to 2015, where they played a key role in marketing, brand building, and implementing the corporate strategy. Lisa also served as a Marketing Manager at the Independent Schools Superannuation Trust from 2001 to 2005, and as a Business Development Manager at HostPlus from 1997 to 2001.

Lisa Samuels completed their education history as follows:

- In 2021, they attended the Australian Institute of Company Directors, obtaining a Graduate degree.

- From 2009 to 2015, they pursued a Masters degree in Organisational Leadership at the Melbourne Business School.

- During the period of 2002 to 2004, they earned a Graduate Diploma in Marketing from the University of South Australia.

- Finally, from 1992 to 1997, they studied Applied Economics and obtained a Bachelor's degree from the University of South Australia.

Additionally, Lisa obtained a certification called Squared Online from Squared Online in 2017.