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Lina Lopez is a seasoned professional with extensive experience in data analysis and revenue management, currently serving as a Senior Data Analyst in Safety and Security at Hertz since July 2015. In this role, Lina has successfully created and maintained multiple Tableau dashboards to enhance revenue decision-making processes and optimize fleet utilization across key markets. Previous roles include Senior Analyst in Revenue Management and Analyst in International Pricing & Marketing at Hertz, where Lina managed cross-functional projects and collaborated on branding strategies. Prior experience includes serving as a Business Analyst at the International Air Transport Association, where strategic regional campaigns were overseen, and an Economic Analyst supporting the US-Colombia Trade Agreement negotiations. Academic credentials encompass a Master of Science in Finance from Florida International University and a Bachelor of Science in Economics from Pontificia Universidad Javeriana, complemented by a Data Science for All certification from Correlation One.