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Thor Aaland has extensive experience in revenue and yield management within the car rental industry, having worked at Hertz Rent a Car since 2001. In the role of Pricing and Revenue Manager from May 2001 to September 2008, Thor Aaland focused on pricing strategies and maximizing revenue. Since 2008, Thor Aaland has advanced to the position of Director of Revenue and Yield Management, overseeing critical aspects of revenue optimization for the company.