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Abby Gee is an experienced professional in marketing and technology, currently serving as the Product Owner of Integrated Commerce at Herschend Family Entertainment since January 2018. In this role, Abby leads a team focused on the development and implementation of enterprise-wide commerce solutions, overseeing the entire process from online portal creation to user experience optimization. Abby's previous positions at Herschend included eCommerce Manager and Marketing Technology Specialist, where management of integrated online sales channels and personalization strategies using the Sitecore Experience Platform were key responsibilities. Prior experience at Elliott Wave International spanned multiple roles, culminating as Marketing Operations and Technology Manager, where Abby successfully transitioned content management systems and managed email marketing initiatives. Abby holds a B.B.A. in Marketing and Accounting from the University of North Georgia.