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Ketnapha Wilaiprasitporn

Head of Web Development & Analytics at Heroleads Asia

Ketnapha Wilaiprasitporn has a solid background in web development, analytics, and project management. Ketnapha started their career at MBA Solution as a Programmer in 2010, followed by a position as a System Analyst at True Corporation from October 2010 to March 2013. Ketnapha then worked as a Web Developer at Print Express from April 2013 to June 2014, where they designed, developed, and monitored various websites. Ketnapha then joined Asian Tigers Mobility as a Webmaster from July 2014 to March 2016, where they focused on SEO and online marketing for a specific website. Ketnapha later joined Inetasia Solutions as a Web Analytics Engineer from March 2016 to June 2019. During this time, they gained expertise in web analytics. Since July 2019, Ketnapha has been working at Heroleads Asia, starting as a Senior Web Analyst and progressing to Analytics Project Manager, Acting Analytics Project Manager, Head of Product Analytics, and currently Head of Web Development & Analytics. In their current role, they provide insights on web analytics, conversion rate optimization, and continuous improvements for clients.

Ketnapha Wilaiprasitporn obtained a Bachelor of Science (B.S.) degree in Computer Science from Thammasat University, which they attended from 2006 to 2009. In addition to their formal education, they have obtained various certifications in the field of data analytics and digital marketing. Some of these certifications include the Google Analytics Certification, Google Analytics for Beginners, Advanced Google Analytics, and Google Ads Search Certification from Google. Ketnapha has also obtained certifications from other institutions such as Segment, Tealium, Skillshop, Coursera, Udemy, Amazon Web Services (AWS), and Heroleads Asia. These certifications cover topics such as data exploration, data cleaning, conversion rate optimization, data-driven decision-making, process improvement, and mobile experience. Ketnapha Wilaiprasitporn's education and certifications demonstrate their expertise and commitment to the field of data analytics and digital marketing.

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