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Friso M. Koopmans has a diverse work experience spanning several industries and roles. Friso M. is currently working as the Regional Director - Performance Marketing at Heroleads Asia. Prior to that, they served as the Chief Marketing Officer at DailyPass, where they played a key role in establishing the first daycation website in Asia.

Before DailyPass, Friso was a Co-Founder at Mashub Pte Ltd, where they utilized their expertise in eCommerce, Finance, and Travel to provide innovative cloud-based solutions for online businesses. Friso M. also worked as the Head of Online Marketing at eatigo and as the Head of Meta Search at HotelQuickly Ltd, where they successfully executed online advertising campaigns and implemented strategies to drive revenue growth. Additionally, they held positions at Agoda as the Head of Vertical Search and as an Account Manager Distribution, where they contributed to the success of the company's online advertising campaigns and partnership development.

Earlier in their career, Friso served as a Business Development Manager at RingZero Networks (Thailand) Co. Ltd. and as a Webmaster at Meeus, where they gained experience in sales management, market research, product development, and website administration.

Furthermore, Friso had the opportunity to work with Universal Music Group as a Local Operations Specialist, and they started their professional journey as a Private in the Dutch Contingent of the United Nations Protection Force (UNPROFOR) in Bosnia-Herzegovina, demonstrating their dedication to service and receiving notable accolades for their outstanding performance.

Overall, Friso M. Koopmans has a well-rounded and accomplished work history, showcasing their expertise in marketing, business development, and leadership roles across various industries.

Friso M. Koopmans attended several educational institutions throughout their career. From 1987 to 1994, they studied at Willem Lodewijk Gymnasium. In 2004, they pursued a course in Hyperwave Collaborative Enterprise Content Management at Hyperwave. Later, they became a Google AdWords Certified Professional, specializing in Google AdWords. In 2011, they enrolled in SAI Global Ethics and Compliance for an unspecified field of study. Lastly, in 2013 and 2014, Friso M. Koopmans attended Harvard Business School, where they focused on developing employees, performance appraisal, and managing upward.