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Alicia Montero is a media audio group leader at HEROIKS since October 2022, managing comprehensive audio campaigns spanning traditional radio, digital audio, special operations, and sponsorships. Responsibilities include global audio purchasing strategies, client relations, financial oversight, and team management. Prior to this role, Alicia held various positions at M6 Publicité from January 2020 to September 2022, including audio media manager and junior advertising manager, focusing on digital operations. Alicia's experience also includes event organization for EM’POWER WOMEN and communication roles at Créacité and E.Leclerc. Educational qualifications consist of a Master's degree in Communication and Advertising from Sup de Pub and a Bachelor's degree in International Business from EM Strasbourg Business School, complemented by a B2 certification in English.