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Nataliya Artyukhova is an experienced professional in ads monetization and user acquisition within the gaming industry. Currently serving as Ads Monetisation Lead at HeroCraft Game Developer & Publisher since March 2021, Nataliya previously held the same title at Nexters from January 2020 to January 2021, focusing on the growth of gaming portfolio ads. Prior experience includes roles such as User Acquisition & Ad Monetization Manager at 101XP and User Acquisition Manager at SVMD, where a diverse range of verticals was managed. Earlier career stages involved significant account management and sales positions at AdSkill and Mail.Ru Group, where responsibilities included sales for MyTarget.com and account management in desktop traffic. Nataliya holds a Bachelor's degree in Linguistics from Moscow State Open University, completed in 2012.