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Rohit Jha has significant experience in the automotive industry, currently serving as Head of Rides & Community and Lead of Accessories & Customisation Business at Hero MotoCorp since November 2015. In this capacity, Rohit effectively manages the entire P&L structure of the Accessories & Customisation Business, successfully establishing a robust ecosystem for both mass production and new model accessories. Previously, Rohit held the position of Manager of Manufacturing Engineering, where a notable achievement was leading a sustainable transformation project during the transition from BS4 to BS6 at the Gurgaon Manufacturing Plant. Prior to joining Hero MotoCorp, Rohit was Manager of Project Engineering at Eicher Polaris Pvt. Ltd and held engineering roles at Tata Motors and Maruti Udyog Limited. Rohit holds an Executive MBA from BML Munjal University and a Bachelor's Degree in Mechanical Engineering from the Institution of Engineers.