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Eduardo Méndez is the founder of Hero Guest, where efforts focus on helping companies transition to digital education in a simple manner that emphasizes employee and student motivation to achieve business objectives. Eduardo has extensive experience in micro-learning applications through roles as Managing Partner at Value & Progress, specializing in training frontline staff and educating children to become empowered leaders. Previous roles include Partner at Mero Mole, General Manager of Marketing at Mad Mex Fresh Mexican Grill, Head of Marketing and Global Development at Cooee Brands, Owner and Managing Director at MRCA, and Marketing Director at Americas Sports Marketing. Eduardo holds a Master's degree in Marketing from UNSW and a Bachelor's degree in Marketing from Tecnológico de Monterrey, along with various certifications in digital graphic design and photography.