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Daniel Coello has held various leadership positions throughout their career. In 2005, they began as a Senior Graphic Designer at Mediotiempo.com before the company was acquired by Grupo Expansión. At Grupo Expansión, they served as a UI Manager, UX/UI Manager, and Deputy Director of Digital Product & Experience. Their responsibilities included product development, UX/CX strategy, and digital platform management.

In 2009, Daniel joined Universal Music Group as an Online Marketing Coordinator, where they focused on artist online strategies and website development.

In 2011, they became the Digital Design Manager at Grupo Medios Editores, responsible for brand and site development for various products.

From 2012 to 2014, Daniel worked as the Head of Design at Cinépolis Klic, overseeing brand and product development, UI/UX design, and online marketing strategies.

In 2014, they started at Wizeline as a Product Management Consultant and later became the Manager and Director of Product Management. Daniel contributed to the development of the Product Management Program and worked with business stakeholders to create scalable product strategies.

Most recently, Daniel is working at Hero Guest, initially as a Product Lead and currently as the Chief Product Officer. The exact dates for this position are not provided.

Overall, Daniel Coello has a strong background in product management, design, and strategy, with experience in various industries, including entertainment, publishing, and digital platforms.

Daniel Coello received a Bachelor's Degree in Graphic Design from Universidad Autonoma Metropolitana between 2000 and 2004. Daniel later pursued a Master's degree in Advertising and Brand Innovation at Escuela Superior de Diseño de Barcelona from 2017 to 2018. Additionally, they completed their professional education in User Experience and Interaction Design at The Interaction Design Foundation from 2017 to 2020.