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Eric Li is a seasoned marketing professional with extensive experience across various industries, particularly in brand development and product management. Currently serving as a Senior Marketing Manager at Hero Group since June 2021, Eric leads brand communication and product development for the China market, focusing on digital marketing strategies and innovation in the baby and toddler segment. Prior roles include APAC Brand Development Manager at Newell Brands, where strategic branding and product management were key responsibilities, and Brand Marketing Manager at Stanley Black & Decker, where Eric managed brand development in China. Earlier experiences encompass strategic planning at De'Longhi Group and product management roles at Haworth and Nielsen. Eric holds an MBA in Marketing and Finance from The University of Hong Kong and a Master's degree in International Business from Ulster University.