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Pouya Nafisi is an experienced leader in omnichannel commerce, currently serving as Senior Vice President at Hero Digital since January 2023, where responsibilities include developing and executing omnichannel strategies for the Retail and CPG industries. As the founder of Omnichannel, Nafisi specializes in integrating online and offline channels to enhance customer experiences. Past roles include serving as Chief Technology Officer for JustFoodForDogs, where Nafisi engineered a unified omnichannel platform, and Head of Omnichannel at Tillys, achieving significant increases in e-commerce performance. With a career spanning over two decades, Nafisi has led digital transformations for major brands and has held various technical and architectural roles, focusing on scalable solutions and customer engagement. Education includes attendance at Bielefeld University.