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Annette Ochoa has extensive experience in marketing and business development. Annette currently holds the position of VP of Marketing at Heretto, a role they started in March 2023. Prior to that, they served as the VP of Growth Marketing at Truework from November 2021 to December 2022. Annette also worked at Lilt as the Head of Demand Generation from August 2020 to November 2021. Annette has a history of involvement in organizations such as San Francisco Women in Tech as a Board Member from May 2018 to November 2021. Earlier in their career, Annette held positions such as Director of Marketing at Concord from October 2019 to August 2020 and Senior Marketing Manager at Indeni from June 2018 to October 2019. Annette also had various marketing roles at Indeni, including Marketing Manager and Events Marketing Manager. Annette began their career in the industry as a Marketing Specialist at Advent Software from June 2015 to May 2016 and served as the Outreach and Development Coordinator and Lead Instructor at The HEAL Project from August 2012 to June 2015. Annette started their career as an Event Coordinator at Total Events in June 2006, where they worked until December 2013.

Annette Ochoa pursued their bachelor's degree from 2008 to 2012 at Santa Clara University. During their time there, they obtained a BS in Environmental Science and Biology, focusing their studies on these fields.