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With more than 30 years of experience in the equipment rental industry — all with Herc Rentals and its predecessor business — Birnbaum has a wealth of experience gained from multiple responsibilities with Herc, including oversight of the Company’s Western, North Central and Canada regions as well as the Company’s Herc Entertainment Services® and Cinelease® units. Birnbaum also held leadership responsibilities related to the Company’s strategic planning, operational execution and M&A activities.