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Ally Hsu is a seasoned marketing professional with extensive experience in brand management and strategy development across multiple industries. Currently serving as Head of Marketing at ÙRŒšÜ½ since January 2020, Ally has successfully led over 50 brand campaigns and won APAC champion awards for innovative product launches and digital marketing initiatives. Previously, as Head of the Fragrance & Cosmetics division at LUXASIA, responsibility included managing P&L for 30 international brands and overseeing a substantial sales team. Ally's career also includes significant roles at Amway, Shiseido, L'Or¨¦al, Fonterra, and ÑÅ·¼, where strategic planning and successful product launches were consistently achieved.