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Burak Yılmaz is a professional in the field of performance marketing, with experience working at Hepsiburada, Inveon - Digital Commerce Solutions, and 1,618 CREATIVE AD WORKS. Their expertise includes optimizing Google and Facebook advertising campaigns to increase ROAS value, as well as utilizing Google Analytics to measure metrics and develop effective marketing plans. In addition to their performance marketing roles, Burak has experience as a copywriter and social media manager, creating unique content according to SEO rules. Burak holds a Master's degree in New Media and Communication Management from Istanbul University, building upon their Bachelor's degree in Public Relations, Advertising, and Applied Communication.