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Paula B. is a seasoned professional with extensive experience in brand management, creative design, and digital marketing. Currently serving as the Brand Manager for Events and Sponsorships at Henneo since January 2023, Paula coordinates marketing and event initiatives for various media outlets within the group. As a co-founder of Team Team, a creative design and event planning studio, Paula led the creation of innovative projects from 2015 to 2023. Prior freelance work involved collaboration with high-profile clients such as Google and BBVA, providing creative graphic and UX design services. Paula's earlier roles include co-founding Neu!Club, serving as an associate professor at Universidad de Burgos, and holding various design and directing positions in different media organizations. Educational achievements include a PhD candidacy in Communication from Universidad Complutense de Madrid and a degree in Audiovisual Communication from Universidad Europea.