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Marta Algora Luño has extensive experience in digital strategy and innovation, primarily at HENNEO since September 2013, where responsibilities include leading engagement-focused audience strategies and digital business transformations. With a solid background in product management, Marta has spearheaded digital product and data initiatives, business development for e-commerce platforms, and audience development through online marketing strategies. Prior positions include digital marketing consulting at Hiberus Tecnología and social media strategy roles at HENNEO. Educational credentials encompass a degree in Business Administration from Universidad de Zaragoza and various specialized certifications in agile methodologies, digital marketing, and design thinking.