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Marisa Badía Donoso is a seasoned digital strategy and editorial performance professional with extensive experience in email marketing, content analysis, and user engagement. Currently at HENNEO since April 2018, Marisa leads digital strategy for Heraldo de Aragón and manages newsletters using Mailchimp and MK Cloud. Previous roles include Editorial Performance Manager, focusing on user loyalty strategies and subscription management, and digital content creation for various publications. Marisa has also coordinated advertising and events at Sapos y Princesas, and served in communication and editorial capacities at ByD, Grupo Aragón Digital, Mediapro, and Gremios. Holding a degree in Journalism, Communication, and Advertising from Universidad Europea, Marisa possesses a robust background in media and communication strategies.