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Päivi Salo has a wealth of experience in various leadership roles in IT, marketing, and business development. Currently serving as the Chief Digital Officer at Eezy Oyj, Päivi previously held positions such as Director of IT & Marketing at Pohjola Sairaala and Business Development Manager at Helsingin Sanomat, Diacor terveyspalvelut Oy, Canon Oy, and Nokia Siemens Networks. With a Master's degree in Economics with a specialization in Marketing from Helsingin kauppakorkeakoulu, Päivi is skilled in digital transformation, business strategy, customer insight, and communication.