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Director Of Visual Strategy

Job description

**Role Overview: ** The Director of Visual Strategy is the creative visionary behind the Henderson For Tampa campaign’s visual identity. This role is all about bringing the campaign’s story to life through powerful, impactful visuals that resonate with the community and elevate the candidate’s message. From photography and videography to graphic design and event aesthetics, the Director of Visual Strategy will oversee a talented team and ensure every visual element aligns with the campaign’s overall narrative and goals. If you’re someone who can balance creativity with strategy and thrive in a fast-paced environment, this is the role for you.

Key Responsibilities:

  • Develop the Visual Narrative: Craft and execute a cohesive visual strategy that reflects the campaign’s values, vision, and energy.

  • Lead the Visuals Team: Manage photographers, videographers, and other visual creatives, ensuring their work aligns with the campaign’s storytelling goals.

  • Content Creation Oversight: Collaborate with the team to plan and produce high-quality visuals, including event photos, videos, social media content, and promotional materials.

  • Event Aesthetics: Work closely with event organizers to ensure the campaign’s visual presence at events is polished, professional, and impactful.

  • Strategic Planning: Anticipate visual needs and proactively coordinate with campaign staff to schedule shoots, appearances, and photo opportunities.

  • Quick Turnaround: Ensure visuals are delivered efficiently to meet campaign deadlines, with an emphasis on quality and relevance.

  • Collaborate Across Teams: Partner with the Communications and Policy teams to ensure visuals effectively complement messaging and strategic goals.

  • Maintain Brand Consistency: Ensure all visual content adheres to the campaign’s branding guidelines, creating a unified and professional look across platforms.

Preferred Traits:

Visionary and creative, with a strong eye for storytelling through visuals.

Excellent leadership skills, able to inspire and coordinate a diverse creative team.

Highly organized and detail-oriented, with the ability to juggle multiple projects at once.

Proactive and adaptable, ready to meet the fast-paced demands of a political campaign.

Passionate about community engagement and crafting visuals that resonate with people.

Time Commitment and Flexibility:

This role requires dedication and the ability to adapt to the dynamic nature of a political campaign. While there’s flexibility in how and when you work, the position demands a commitment to producing exceptional results on tight timelines.

Why Join Us?

As the Director of Visual Strategy, you’ll have the unique opportunity to define the visual voice of the Henderson For Tampa campaign. Your creativity and leadership will directly shape how the campaign connects with the community and inspires change. This is a chance to lead a talented team, tell compelling stories, and make a lasting impact on Tampa’s future. Let’s create something extraordinary together!


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