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Samantha Down is a professional with a strong background in sales and marketing, currently serving as the Sales and Marketing Manager at Hempalta Corp., an agricultural technology company focused on hemp, since February 2022. Prior roles include Trade Execution & Activation Specialist at Sundial Growers and Trade Marketing & Execution Specialist at Spiritleaf. Additionally, Samantha held positions at Spiritleaf as a Digital Marketing & Brand Specialist and as a Retail Manager/Assistant Buyer at WATCH IT! from September 2011 to February 2020. Education includes a Bachelor of Business Administration in General Management from Mount Royal University and a Diploma in Finance from the Southern Alberta Institute of Technology, with ongoing professional development as a CPA with Chartered Professional Accountants of Canada.