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Sanda Savic is a seasoned professional with extensive experience in corporate affairs and media, currently serving as the Senior Director of Corporate Affairs and Communications for Hemofarm A.D. since 2013. Under Savic's leadership, Hemofarm has become a pivotal figure in the Serbian pharmaceutical sector, achieving significant media representation and establishing a strong corporate social responsibility strategy. Prior to this role, Savic held the position of Programme Director at RADIO TELEVISION OF VOJVODINA, overseeing program transformation and enhancing its status as a key broadcaster in Serbia. Earlier in the career, Savic contributed to the iconic branding and recognition of RADIO TELEVISION B92 as a leader in investigative journalism and media freedom. Savic holds a university degree in journalism, political science, and government from the University of Belgrade.