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Lori Ihnat is an experienced professional in e-commerce and digital marketing, currently serving as the Director of E-commerce Content Strategy & Site Merchandising at Helzberg Diamonds since June 2019. Previously, Lori held the position of E-commerce Content Manager at Helzberg Diamonds and worked as a Digital Merchant for Hallmark Cards on a contract basis. Lori's role as Director of Marketing at Charleston Shoe Company involved developing marketing strategies that achieved significant growth. Lori's extensive tenure at Belk included various roles, such as Digital Merchandising Manager for Shoes and Social Media Manager, where notable accomplishments included exceeding social media engagement goals and driving substantial year-over-year sales growth. An educational foundation in Fashion Merchandising was earned from the University of South Carolina.