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Jeanette Carter is a seasoned marketing executive with extensive experience in brand strategy and integrated marketing across various industries. Currently serving as Vice President of Brand Marketing at Helzberg Diamonds since July 2023, Jeanette previously held the position of Vice President of Brand Experience at Essense of Australia, an international leader in bridal fashion, from December 2019 to July 2023. Other notable roles include Chief Marketing Officer and Senior Vice President of Marketing at Beauty Brands, interim marketing executive and consultant for various retail and eCommerce companies, and significant positions at Hallmark Cards, where Jeanette advanced through roles such as Vice President of Integrated Marketing & Strategy and Director of Retail Strategy & Marketing. Early career experience includes Vice President of Marketing & Strategy at La Petite Academy and Account Supervisor at Valentine-Radford Advertising. Jeanette holds a Bachelor's Degree in Marketing from the University of Missouri-Columbia.