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Tiina Mikkonen is an accomplished professional with extensive experience in marketing, trade, and strategic management. Currently serving as a Senior Advisor at Helsinki Partners since April 2023 and as Chairman of the Board at the Finland Hong Kong Trade Association since April 2019, Tiina has previously held significant roles such as Client Director at Dentsu, Export Director at Finlayson Oy, and Director of Global Promotions & Licensing at Rovio Entertainment Ltd., where responsibilities included managing global brand partnerships and driving commercial success. Tiina's earlier career includes strategic and marketing roles at Nokia and management positions in toy retail and media planning. Tiina holds an MSc in International Business, Marketing from Aalto University School of Business and an MA in International Business from Rennes School of Business.