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Mikko Aaltonen is an experienced communications professional specializing in media and PR with a focus on pop music, culture, and the music industry. Currently serving as a Media Communications Specialist at Arilyn since January 2019 and a Copywriter for We Are Group since November 2018, Mikko has developed expertise in crafting engaging content for diverse platforms. With a rich background in journalism, including a long-term position as a News Journalist at Helsingin Sanomat and extensive work as a pop music critic, Mikko has authored over 600 reviews and articles across multiple publications. Educational qualifications include a degree in copywriting from Rastor-instituutti and additional studies at the University of Turku. Mikko's body of work also includes biographies of notable Finnish artists and contributions as a columnist for various leading publications in Finland.