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Reda Chahrour currently serves as Kommersiell chef and Affärsområdeschef/Försäljningschef at Helsingborgs IF since April 2019. Prior to this role, Reda was Försäljningschef at Tidningen Hallå - HD-Sydsvenskan from September 2013 to March 2019, responsible for sales across ten newspapers, managing a team of seven salespeople. Reda also held the position of Försäljningschef at Sportmix Group/Mixmaster from January 2012 to August 2013, overseeing sales across Scandinavia and maintaining key relationships. Earlier experience includes working as a Mediasäljare at Lokaltidningen Helsingborg from June 2008 to December 2011, focusing on new and existing customer sales. Reda's career began as a professional football player at Helsingborgs IF from June 1997 to December 2006, representing the club's U-21 team and the Swedish national youth teams. Educational qualifications include studies at Bonnier Media University and Lund University, along with a sports program at Filbornaskolan.