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Brooks Thomas has a diverse work experience spanning multiple industries. Currently, they serve as the President & CMO at HELM Boots. Prior to that, in 2022, they worked as the Chief Marketing Officer at Party Horses, where they built a Web3 brand focused on bourbon and exclusive events. Their role at Party Horses involved partnering with Maker's Mark for a horse race in Louisville. Brooks also worked at Ruby Tuesday as the Vice President of Brand until September 2022.

Before their roles in the hospitality industry, Brooks had a successful career in marketing and communications. Brooks worked at Southwest Airlines as a Social Business Sr. Advisor from April 2018 to December 2021. Prior to that, they held the position of Social Business Advisor from October 2014 to April 2018. Brooks also served as a Guest Lecturer at Southern Methodist University from October 2014 to August 2015.

In 2013, Brooks was the Director of Digital & Social Media at AT&T, where they oversaw a team and was responsible for building and maintaining a Social Media Center of Excellence. Brooks also developed and incubated a program to retain and acquire customers through social media strategies.

Brooks started their career at FOX Broadcasting as a Producer, handling the weekend newscasts. Brooks then moved on to KXXV News Channel 25, where they worked as a Producer for the main evening news program.

Overall, Brooks Thomas has showcased their skills and expertise in marketing, brand management, social media, and communications throughout their career.

Brooks Thomas attended Lake Forest High School from 1998 to 2002, where they did not obtain a degree or specialize in any field of study. Brooks then pursued a Bachelor of Arts (B.A.) in Broadcast Journalism from Southern Methodist University from 2002 to 2006.