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Orit Heifets has a diverse work experience spanning over several companies and roles. Orit is currently working as a Growth Expert at Simply (formerly JoyTunes) since August 2021. Prior to that, Orit worked at MyHeritage from November 2018 to July 2021, first as a Business Analyst and later as an SEM Senior. Orit was also an SEM Senior at Perion Network from January 2013 to July 2015. Orit's previous experience includes working as an SEM Executive at SweetIM from March 2012 to December 2012, SEM Team Leader at Matomy from April 2011 to March 2012, and Senior SEM Account Manager and SEM Account Manager at XTEND from January 2010 to May 2011 and November 2007 to December 2009, respectively. Orit's earliest known work experience was as an Internet Sales Manager at Yemenite Art from an unspecified time in 2004 to an unspecified time in 2007.

Orit Heifets pursued their education at Bar-Ilan University from 2001 to 2004, where they obtained their Bachelor of Arts degree in Economics and Business. Orit furthered their educational background by attending Tel Aviv University from 2006 to 2008, where they completed their Master of Business Administration (MBA) with a focus on Marketing.