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Dan Sherman has a diverse work experience in various marketing roles. Dan started their career as an Online Marketing & Sales Manager at deltathree inc in 2001. Later, they worked as an Online Advertising Manager at Conduit, where they successfully managed SEO and SEM activities for multiple online products. Dan then became a Product Marketing Manager at Wibiya and a Conversion Optimization Manager at Conduit Mobile, where they optimized acquisition, product, and payment funnels, implemented conversion improvements, and achieved significant increases in site registration and paying customer conversion rates.

Afterwards, Dan joined Outbrain as a Conversion Optimization Director, where they oversaw CRO efforts for the Amplify product and worked with various teams to optimize campaign performance. At EyeClick, they served as a Director of Product Marketing, and at Simply (formerly JoyTunes), they held the position of Head of Retention Marketing. Throughout their career, Dan has demonstrated their expertise in conversion optimization, marketing automation, lead nurturing, and B2B & B2C conversion. Dan has also managed teams of developers, sales professionals, and conversion optimization specialists.

Dan Sherman attended The University of Manchester from 1993 to 1996, where they obtained a Bachelor of Arts degree in Economics. Dan'sfield of study during their time at the university was focused on economics.