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Salla Erkkilä has a diverse background in business strategy, digital transformation, influencer marketing, and athletics. Currently working as the Digital Transformation Lead & Business Strategist at Hellon, Salla previously held roles at Dagmar, Babler Oy, Blogietiikka.fi, and Myy Agency. Salla has a Master's Degree in Communication and Media Studies, a Bachelor's Degree in Computer Science, and a Minor in Marketing. Additionally, Salla was a competitive athlete in triple jump and a member of the Finnish national track and field team.