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Surya Emmylinda is a seasoned Product Lead specializing in Data Management & Governance at HelloFresh since September 2020, focusing on optimizing organizational data assets and ensuring data integrity, security, and compliance. Prior roles include Senior Data Product Manager in the International Supply Chain Management Analytics team at HelloFresh, and Data Strategy Director positions at DDB Berlin and Heimat Werbeagentur & TBWA\ Germany, where expertise in developing marketing strategies through data analysis played a crucial role. With foundational experience as a Data Strategist and Senior Data Analyst at various agencies, Surya has demonstrated a strong ability to leverage data for decision-making and strategic marketing, alongside a Bachelor of Arts in Communications and New Media from the National University of Singapore.