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Katharina Steffan possesses extensive experience in CRM and marketing management, currently serving as Team Lead for CRM Campaign Management - Lifecycle at HelloFresh since June 2020, where multiple teams are led in upselling and communication strategies. Previously, Katharina held roles including Team Lead for CRM Conversions Campaign Management and CRM Campaign Manager during a critical migration project at Bringmeister GmbH, and served as CRM / Customer Experience Manager with a focus on customer engagement and service efficiency. Additional experience includes implementing a CRM strategy at Fairr.de GmbH, coordinating marketing initiatives at Houzz, and early marketing roles at Trendsales ApS and Philips. Academic credentials include a Master of Science in International Marketing and Management from Copenhagen Business School and a Bachelor of Science in Business Administration from the University of Hamburg.