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Szu Ann Chen Smith

Partner & Executive Director at Hello

Szu Ann has worked across industries with consumer brands, B2B businesses, and nonprofits in crafting digital experiences that resonate with the user and nurture relationships. Versed in project management and strategy, she has worked with a variety of clients including Sonos, Speedo, Herman Miller, National Geographic, UCLA, ArtCenter, and Esteé Lauder. Awards include Cannes Cyber Lion, Clio, Webby Awards, SXSW Interactive, and Communication Arts. Szu Ann’s previous positions were in media at Grey Advertising and as a publicist for clients including David Copperfield and Tony Robbins. A lover of the outdoors, she enjoys rock climbing and snowboarding—especially when she can do both on the same day.


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