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John Cox, Partner and VP of Digital Positioning, joined Prismatic in 2005 and has been a skillful driver of digital marketing strategies, steadily navigating the twist and turns of rapidly evolving algorithms and keeping clients ahead of the curve. Having managed the design and development of more than 100 websites and more than a million dollars in cumulative pay-per-click (PPC) advertising spend, you might say John is the ā€œMario Andrettiā€ of omni-channel digital engagement and communication strategies. And, John keeps the high-octane digital marketing machine humming by overseeing SEO, analytics, multivariate testing, and conversion rate optimization. Whether itā€™s an organic or paid social media marketing campaign or a targeted email marketing initiative that needs to yield significant results, Johnā€™s expertise fuels winning strategies for clients who are in the race to win market share until the checkered flag is waved.