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Giora Feldman has a diverse work experience in the fields of product design, user experience (UX), and lecturing. Currently, they hold the position of VP of Product Design at Hello Heart, where they work on developing smartphone technology to improve people's health. Giora previously worked as the Head of Product Design at Guesty, a role in which they led product design efforts. Giora also has experience in the academic sector, serving as a Senior Lecturer and Academic Director of the UX course department at Netcraft Academy. Before that, they were the Head of User Experience at Igentify, a digital health company. Giora has also worked as a Visiting Lecturer at Technion - Israel Institute of Technology and as the Head of UX UI Department at Tiltan School of Design & Visual Communication. Prior to these roles, they founded and led Penguin Studio, a UX/I and branding studio, managing a team of designers and developers. Giora's expertise includes managing large-scale design and advertising projects, designing user experience for websites, and heading branding projects.

Giora Feldman obtained a Bachelor's degree in Cognitive Psychology from The Open University of Israel between 2018 and 2025. Prior to that, they earned a Certificate in User Experience Design from Netcraft Academy in 2015-2016. Additionally, Giora attended Tiltan School of Design & Visual Communication from 2005 to 2009, where they studied graphic design and postproduction. Giora also holds certifications in Active Listening: The Secret to Effective Communication from LinkedIn and Certified User Experience Designer from Netcraft Academy.