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Eva Samartzi has a diverse work experience spanning various roles and industries. Eva currently serves as the Head of Performance at Hellas Direct since May 2022. Prior to that, from 2014 to 2021, they worked at Reprise Greece, where they held multiple roles including Client Partner, Paid Social Team Leader, and Digital Marketing Executive. In 2013, Eva worked as a Digital Marketing Intern at all things web. Eva also gained experience in phone research at TNS ICAP and Focus Bari in 2010.

Eva Samartzi completed their Bachelor's degree in Management Science & Technology with a focus on Business Research & Management Science at Athens University of Economics and Business from 2009 to 2014. In 2013, they pursued a degree in International Business with a specialization in Global Management at Grenoble Ecole de Management for a year. Additionally, Eva obtained a certification as a Facebook Certified Media Planning Professional from Facebook in August 2020. Eva also has additional certifications in AdWords Fundamentals and Display Advertising from Google, but the specific dates of acquisition are not provided.