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Adam Steinberg is a seasoned professional with extensive experience in leadership roles within the leisure and entertainment industry. Since 1991, Adam has served as Managing Director at LAI Group, alongside holding positions such as Chairman and Executive Director at Helix Leisure since July 2014. Adam has also been a Director at TEEG since December 2017 and served as Chairman at Timezone Group International prior to its acquisition by TEEG. Additionally, Adam founded and led Embed International as CEO from November 2001 to June 2014. Adam's academic background includes education from Hale School and The University of Western Australia.