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Shawnna Kerns has a diverse work experience across various marketing roles. Shawnna began their career in 2013 at Highlight Technologies, where they worked as a Jr Recruiting and Business Development professional. Shawnna then moved on to ARRS (American Roentgen Ray Society) and took on roles as a Marketing Assistant and later as a Marketing Coordinator, where they were involved in symposia marketing and lead retrieval. In 2016, Shawnna became a Marketing and Communications Manager at Convention Industry Council, where they focused on increasing social media presence and supporting event logistics. Shawnna then joined Taffy Event Strategies as a Marketing Manager, where they assisted in the marketing lifecycle of trade show events. In 2018, Shawnna became a Senior Marketing Specialist at the National Association of Social Workers, and in 2022, they became a Marketing Manager at the Health Industry Distributors Association (HIDA). Shawnna is currently working at the Helicopter Association International as an Assistant Director of Marketing.

Shawnna Kerns received their Bachelor of Science (B.S.) degree in Communication and Media Studies from Old Dominion University, where they attended from 2008 to 2012. Prior to their university education, Shawnna attended Hayfield, but no specific start or end year or any degree or field of study was provided for this institution. In addition to their formal education, they have obtained a certification in Digital Marketing: Disruptive Strategy Programme from the University of Oxford in January 2021.