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Ariane Collard is a seasoned marketing and customer experience professional with extensive experience in leadership roles. Currently serving as Director of Marketing & Customer Experience at Helan. Helemaal welzijn. since January 2022, Ariane has also been a Board Member at Plibo since February 2021. Previously, a significant tenure at Partena Ziekenfonds spanned over a decade, where responsibilities included Director of Marketing & Customer Experience and various managerial roles in marketing and customer experience. Other notable positions include Research Director at Synovate and Research Manager at Insights by Kantar. Ariane's educational background includes an Executive Development Programme at Vlerick Business School and a Master’s degree in History from Ghent University.