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Adam Zaidi has a long history of experience in brand marketing. From 2016 to 2022, they worked at Tu Me Beverage Company, a company that creates beverages with turmeric to promote physical and mental wellness. In 2022, they began working at HEIR, a next-generation holding company that builds culturally-inspired consumer brands rooted in sports, tech and entertainment. At HEIR, Adam is responsible for brand marketing.

Adam Zaidi attended College of the Canyons where they studied Business, Management, Marketing, and Related Support Services. Prior to that, Adam Zaidi attended William S. Hart High School.