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Natasha Maharaj currently serves as the Global Marketing & Transformation Director at The HEINEKEN Company, overseeing brands such as Tiger, Desperados, and Beyond beer. Prior to joining HEINEKEN, Natasha held various marketing leadership roles at companies such as Distell, PepsiCo, Nestlé, and Unilever. Natasha has a Bachelor of Commerce degree in Marketing from the University of the Witwatersrand and a postgraduate degree in Digital Marketing from the Digital Marketing Institute. Throughout their career, Natasha has demonstrated a strong focus on brand management, consumer insight generation, and driving innovation in the food and beverage industry.