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Jackie Checho is a seasoned media professional with extensive experience in various leadership roles across prominent advertising agencies. Currently serving as a Senior Media Manager at The HEINEKEN Company since August 2021, Jackie has a proven track record in strategic media planning. Prior roles include Director of Planning at dentsu luxe, overseeing campaigns for LVMH - Hennessy, and Associate Director of Communication Planning at Carat, managing clients such as Mondelez and P&G. Jackie also holds a background in communications planning, having worked with global brands like Mastercard and Diageo, and has earlier experience in media planning with clients including McDonald¡¯s and Nestl¨¦. An alumnus of Syracuse University with a B.A. in International Relations, Spanish, and Marketing, Jackie continues to drive innovative media strategies in the industry.