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Guilherme Bailão is an experienced marketing and sponsorship professional currently serving as the Director of Brand Experience & Sponsorship at The HEINEKEN Company since January 2019. Previously, Guilherme held the position of Group Account Director at BFerraz from 2015 to 2018, managing notable brands such as Antarctica, Cartoon Network, and Pernod Ricard products. Additional roles include Client Services Director at Bullet® and Accounts Director at B/Ferraz, with early career positions as Account Manager at SD Comunicação and SM Comunicação Estratégica, as well as a Competitive Intelligence Consultant at Madiamundomarketing. Guilherme obtained an MBA in Marketing from ESPM and a Bachelor's degree in Communication, Advertising, and Propaganda from Pontifícia Universidade Católica de Campinas.