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Elizabeth Shedden has had a successful career in sponsorship and partnerships, having worked with high profile talent and industry leading brands across sports, lifestyle, and entertainment. Elizabeth's experience includes roles at The HEINEKEN Company, Cake (Havas), CAA-GBG Global Brand Management Group, Romelle Swire now CAA-GBG, and Synergy. Elizabeth has a BA Honours in Marketing and Management from Newcastle University and also completed the ESA Diploma in 2019.